• Categories:Industry Information
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• Time of issue:2022-01-06
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(Summary description)Office furniture: refers to work furniture used in the office or home
From the perspective of materials, it can be divided into panel office furniture, rigid office furniture, metal office furniture, soft office furniture, etc;
Classified by usage, there are offices, open staff offices, meeting rooms, reading rooms, library rooms, training classrooms, laboratories, and staff dormitories;
In terms of usage functions, it is mainly divided into: office desk, office chair, office screen, sofa, coffee table, file cabinet, bookcase, etc.
The consumption of office furniture is mainly concentrated in two categories of people: first, the purchase of enterprises; The second is government procurement. However, the current proportion of government procurement is not large enough, and in some aspects it is not standardized enough.
The current problem with office furniture in China is the lack of a scientific marketing strategy. This is reflected in the lack of long-term, stable, and scientific strategic guidance on marketing issues such as marketing, marketing promotion, channel management, logistics delivery, after-sales service, and manufacturer relationships.
Phenomenon 1: Miscellaneous (numerous brands), chaotic (disorderly market competition), scattered (obvious regional characteristics) and other characteristics, with only a few powerful brands, and no listed office furniture enterprise in mainland China
Phenomenon 2: Low end production, becoming a production base for foreign enterprises.
Phenomenon 3: The design ability is generally low, and most can only rely on plagiarism.